The Galen Group: Getting Results

Jonathan Tasker Rich

The Galen Group is a full-service marketing and market research firm in Rochester, New York.

We've been in business since 1986. We've been around as long as we have because we get results. Just ask our clients.

We specialize in marketing professional services, doing focus groups, and providing marketing and market research services more economically than large advertising agencies.

Browse through our site. Learn more about what we can do for our clients, and see our Success Samples section to see examples of the work we've done.

Then call us, and let us show you how we can do the same for you.

Do You Know What Your Clients or Patients Think ?

Marketing Research Can Tell You.

Many people confuse marketing with advertising. That's a mistake. Advertising tries to sell things they may not want or need to people it doesn't know. Marketing finds out who they are, and what they do want. And then helps the business supply it. Marketing is about people. It studies what people look for, why they go where they do, why they stay with a service or leave it, what they expect, what they need, what they demand...

Marketing Professional Practices

Medical, legal, dental, financial and other professionals may know perfectly how to best help their clients.

But if they don't know how to attract and keep clients, the finest abilities and the best education and training in the world won't matter. And the people who need expert professional help won't get it.

To find and help clients, those with professional skills have to reach out to them. And reaching out to people means marketing...

Focus Groups

One of the most effective ways of learning what customers and markets want is simply to ask them. And one of the most time-honored ways to do it in by doing a focus group (a moderated group discussion). The Galen Group has wide expertise and in providing focus group services for a wide spectrum of clients, and we have particular expertise with academic and nonprofit organizations. See our Success Samples section to see who we have conducted focus group for. We've done over 100.