Success Samples: Dentistry


Results: Website -- 100 hits per month and directions to practice easily available


Results: Resident Mailing with Refrigerator Magnet -- Calls started right after mail drop and number of new patients doubled.


Client: Center City Dental Care


Center City Dental Care Website


CCDC


Client: Center City Dental Care


Mailing To Nearby City Residents


CCDC
CCDC


Results: Brochure -- Referrals from existing patients increased and number of new patients jumped.


Client: Elmwood Dental Group


Dental Practice Brochure



CCDC
CCDC


Results: Brochure -- Sent to new-to-town Welcome Wagon program. New patients increased.


Results: Door Hanger -- Increased awareness of practice in near-by neighborhoods.


Client: University Children's Dentistry


Capabilities Brochure



CCDC




Client: University Children's Dentistry


Door Hanger Neighborhood Campaign



CCDC


Marketing Intelligence for Intelligent Marketing



The samples you see above were carefully developed based on written and focus group research. Many times the tag line or headline comes directly from quotes from the research.

The key is to listen to the wants and needs of patients or clients and then use the research to craft messaging that gets a reaction – pick up the phone and make an appointment or ask a friend if they know your reputation. Marketing messaging stimulates the traditional referral system. And better messaging means more effective marketing for less dollars.

Experienced Presenter

Jon

Jonathan Rich not only markets, he teaches. Jonathan is well known in Rochester, NY, as an adjunct professor at St. John Fisher college, a speaker and lecturer, and a well known writing instructor at the nationally celebrated writing center Writers & Books.