Success Samples: Focus Groups



Market Research - Focus Groups - Retail Business and Education Markets

Client: Wegmans

Pre-launch Focus Group for Menu Magazine, plus Post-launch Questionairre


Wegmans
Wegmans
Wegmans


Client: St. John Fisher College

Focus Group Report -- focus group findings resulted in overhauling program design.


Wegmans




Client: Rochester Rehabilitation Center

Focus Group Report -- survey of physicians, patients, and focus group of staff.

Learned about key operational problems and image in the marketplace.



Wegmans


Marketing Intelligence for Intelligent Marketing



The samples you see above were developed carefully based on written and focus group research. Many times the tag line or headline comes directly from quotes from the research.

The key is to listen to the wants and needs of patients or clients and then use the research to craft messaging that gets a reaction - pick up the phone and make an appointment or ask a friend if they know your reputation. Marketing messaging stimulates the traditional referral system. And better messaging means more effective marketing for less dollars.

On Marketing:

Jon

"The aim of marketing is to know and understand the customer so well the product or service fits him or her and sells itself."

-- Peter F. Drucker (management consultant)