Success Samples: Home Health Care


Results: Brochure -- Used by nurses to increase referrals from hospitals.

Client: Community Care of Rochester


Capabilities Brochure


Home Health Care

Medicine

This is what the inside of the capabilities brochure looked like.



Medicine


Result: Ad in RPO event program -- Increased number of higher income patients.


Home Health Care


Results: Seminar Invitation -- Series of community seminars generated more requests for service.


Client: Community Care of Rochester


Event Direct Mail Announcement


Senior Event

Marketing Intelligence for Intelligent Marketing



The samples you see above were developed carefully based on written and focus group research. Many times the tag line or headline comes directly from quotes from the research.

The key is to listen to the wants and needs of patients or clients and then use the research to craft messaging that gets a reaction – pick up the phone and make an appointment or ask a friend if they know your reputation. Marketing messaging stimulates the traditional referral system. And better messaging means more effective marketing for less dollars.

On Marketing:

"The aim of marketing is to know and understand the customer so well the product or service fits him or her and sells itself."

-- Peter F. Drucker (management consultant)