Success Samples: Attorneys and Accountants


Results: Announcement, letterhead, business card -- Still in business after 7 years.


Client: Edward J. Leichtner, Esq.


Practice Launch Announcement


Legal


Results: Ad in medical society publication. CPA firm increased physician client base.


Client: Schifferli, Bernardi & Russo


CPA Firm marketing to Physicians


CPA


Result: Newsletter -- Estate Planning newsletter generated increase in estate-planning business.


Client: Pettig, Overbeck & Reid


Newsletter for Estate Planning Firm


CPA


Marketing Intelligence for Intelligent Marketing



The samples you see above were developed carefully based on written and focus group research. Many times the tag line or headline comes directly from quotes from the research.

The key is to listen to the wants and needs of patients or clients and then use the research to craft messaging that gets a reaction - pick up the phone and make an appointment or ask a friend if they know your reputation. Marketing messaging stimulates the traditional referral system. And better messaging means more effective marketing for less dollars.

On Marketing:

"The aim of marketing is to know and understand the customer so well the product or service fits him or her and sells itself."

-- Peter F. Drucker (management consultant)