Success Samples: Market Research


Result: Marketing Effectiveness Study -- Client learned marketing efforts had ineffective messaging.

Client: Community Care of Rochester

Marketing Research Study


Community Care of Rochester



Result: Referral Opinion Survey -- Client learned that phone staff needed more training to triage referrals.


Client: Community Care of Rochester

Research Study


Community Care of Rochester



Result: Quality of Aide Service -- As a result of this survey training of aides was overhauled.

Client: Community Care of Rochester

Quality Survey


Community Care of Rochester



Marketing Intelligence for Intelligent Marketing



These samples of research were used by clients to sharpen communications or design the service or product. Research sometime counters what you think your patients or clients want. Many times the tag line or headline comes directly from quotes from the research.

The key is to listen to the wants and needs of patients or clients and then use the research to craft messaging that gets a reaction - pick up the phone and make an appointment or ask a friend if they know your reputation. Marketing messaging stimulates the traditional referral system. And better messaging means more effective marketing for less dollars.

On Marketing:

"The aim of marketing is to know and understand the customer so well the product or service fits him or her and sells itself."

-- Peter F. Drucker (management consultant)