Success Samples: Senior Housing


Results: Brochure -- Increased number of inquiries from higher-income, younger potential residents


Client: 1600 East Avenue


Promotional Piece


Engineering
Medicine


Results: Pinehurst Senior Living had 100% occupancy after this brochure was created and mailed.


Client: Pinehurst Senior Living


Promotional Piece


Medicine
Medicine
Medicine


Marketing Intelligence for Intelligent Marketing



The samples you see above were developed carefully based on written and focus group research. Many times the tag line or headline comes directly from quotes from the research.

The key is to listen to the wants and needs of patients or clients and then use the research to craft messaging that gets a reaction - pick up the phone and make an appointment or ask a friend if they know your reputation. Marketing messaging stimulates the traditional referral system. And better messaging means more effective marketing for less dollars.

On Marketing:

"The aim of marketing is to know and understand the customer so well the product or service fits him or her and sells itself."

-- Peter F. Drucker (management consultant)